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This is a sponsored guest post written by a Press Release on behalf of PBM Products. Post powered by Sponzai.

GORDONSVILLE, VA., December 2 , 2009—PBM Products, LLC, a leading infant formula company that supplies store-brand infant formulas to Walmart, Sam’s Club, Target, Kroger, Walgreens, and other retailers, has received a favorable jury verdict and a $13.5 million damages award in its false advertising lawsuit against Mead Johnson & Co., the operating subsidiary of Mead Johnson Nutrition Company (NYSE: MJN) (“Mead Johnson”), the makers of the national-brand Enfamil® LIPIL® Infant Formula. Mead Johnson is 83 percent-owned by Bristol-Myers Squibb.

PBM’s lawsuit claimed that Mead Johnson engaged in false and misleading campaigns against PBM’s competing store-brand of infant formulas, suggesting they do not provide the same nutrition as Mead Johnson’s brands. PBM’s store-brand infant formulas cost up to 50 percent less than Enfamil® LIPIL®. The $13.5 million in damages awarded by the jury in the United States District Court for the Eastern District of Virginia is one of the largest damages awards ever for a false advertising case.

“This decision by a jury of the people confirms that Mead Johnson’s ads have been false in suggesting that there is a nutritional difference between our store-brand formula products and their products, when in fact the only major difference is price,” said PBM CEO Paul B. Manning. “Despite Mead Johnson’s scare tactics, parents are assured that PBM’s formula products are as high quality and nutritious as Mead Johnson’s.”

U.S. District Court Judge James R. Spencer issued his written rulings yesterday following the November 10^th jury verdict. Judge Spencer’s written rulings permanently enjoined Mead Johnson from making any false statements concerning PBM’s infant formula, including the claims Mead Johnson previously made in Enfamil advertising that “It may be tempting to try a less expensive store brand, but only Enfamil LIPIL is clinically proven to improve brain and eye development,” and “there are plenty of other ways to save on baby expenses without cutting back on nutrition.”  The Court also ordered Mead Johnson to retrieve from the public domain all advertising or promotional materials containing these or any other false claims about PBM’s store brand infant formula. 

The details of the decision and the complaint are posted online in full at:

· http://www.pbmproducts.com/docs/Order_Laches.pdf

· http://www.pbmproducts.com/docs/PBM_Complaint_MJ_III_LIPIL.pdf

The nutritional supplements under examination in the case are two fats, DHA (docosahexaenoic acid) and ARA (arachidonic acid), which Mead Johnson calls “LIPIL®” solely for marketing purposes and touts as promoting infant brain and eye development. PBM’s claim focused on Mead Johnson’s direct mailing to more than 1.6 million parents of an alarming blurry picture of a child’s cartoon duck next to a clear picture of the same image which suggested that anything other than the Enfamil LIPIL® blend of ingredients is inferior and will result in poor eye and brain development. Other parts of the false advertising campaign consist of statements that only Enfamil LIPIL has been proven to confer visual and mental benefits on infants, and store-brand formulas are a “cut-back in nutrition” compared to Enfamil.

PBM successfully argued that these advertisements were false and misleading especially since PBM store- brand infant formulas have the same nutrients at the same levels as Enfamil. PBM infant formulas are formulated to contain DHA and ARA, and are sourced from the same supplier in amounts which equal or exceed the DHA and ARA in Mead Johnson’s Enfamil LIPIL®.

This decision marks the third time PBM Products has sued Mead Johnson for false advertising claims. On the prior occasions Mead Johnson admitted that it made false claims about PBM’s products. It is also the first false advertising case to focus on the issue of DHA and ARA nutritional ingredients in formula, which were introduced into the market in 2003 and have become a staple in recent years by many brands as key components for infant development.

“This jury verdict should send a significant and clear message to Mead Johnson about the way it conducts marketing and advertising for its brands,” said Manning. “This lawsuit also demonstrates our complete commitment to defending our products and the valuable brands of our retail partners.”

“As a parent and supporter of children’s medical research, I take a personal responsibility in assuring our customers that the products we produce are healthy and nutritionally equivalent to brand names like Enfamil® LIPIL®. It is important, especially now, for parents to know that there are lower priced yet highly nutritious store-brand formulas that will provide the same benefit to their children as any national brand name formula product,” Manning added.

The U.S. infant formula market is estimated at $3.4 billion and the global market is estimated at $7.9 billion.

All of PBM’s formulas, and for that matter all of U.S. infant formulas, are subject to the exacting standards of the U.S. Food and Drug Administration (FDA), pursuant to the Infant Formula Act of 1980. This legislation vested FDA with the authority to ensure that all infant formula products sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies. For more information, visit this FDA link.

PBM Products was represented by the law firm Kramer Levin Naftalis & Frankel LLP. Partners from the firm’s advertising practice, Harold P. Weinberger and Jonathan M. Wagner in New York, led the team.

About PBM

PBM is privately owned and based in Gordonsville, VA. PBM companies specialize in manufacturing, distributing, and marketing consumer food, nutritional, and pharmaceutical products. For more information, visit www.pbmproducts.com.

Enfamil® LIPIL® are registered trademarks of Mead Johnson & Co.

I get many emails from people who want to know if I accept guest posts on The Fitness Secrets, and if that is the case, what are the guidelines. I figured that it would be easier to write the guidelines in a post and just refer every one here.

So the answer to the first question is: Yes, I do accept guest posts. Currently I just publish two or three guest post per week though, usually on Wednesdays. Below you will find all the details about the process.

What kind of content do you accept?

Anything that is useful for our readers is good content for a guest post here. It can be related to fitness, sports and healthy living in general, and it can also be derived from your own personal experiences. There is no minimum length for your post, but usually the guest posts have over 500 words.

Guidelines

• Your post must be original and must have never been published before on the Internet
• You agree to not publish the post anywhere else (i.e., in your own blog or as a guest post in other blogs)
• You can include up to two links in the byline, which will be displayed at the bottom of the post
• You can’t use SEOd anchor text for your links – unless approved by me in advance

How do I submit my guest post?

If you have a post that meets the guidelines above, you can send it to me on the email vasilisATinteractivegm.com. Usually within 48 hours I will reply stating if we will accept the guest post or not. If I reject your post, you are obviously free to use it in your own blog or to propose it as a guest post to some other website.

This is a guest post by Ryan. Ryan, is a former collegiate baseball player at Armstrong Atlantic State University and Southern Polytechnic State University, Ryan, a fitness boot camp instructor at Step It Up Fitness boot camp in Atlanta, GA. If you want to guest post on this blog, check out the guidelines here.

Your body and its state of physical fitness are your most important assets. You should always remember that it is always easier to keep healthy, then to regain your health. Of course, it can also be cheaper to stay healthy then to get treated medically. Thus, it is imperative for everyone to take steps to keep their bodies physically fit and in shape. However, fitness is a diverse concept. In order to be considered as fit, you have to reduce your weight to its normal levels, you have to increase your cardiovascular endurance, you have to increase your strength and you have to undergo resistance training. However, all of this can be very difficult to do, especially if you don’t know how to proceed.

In the beginning, many people try to achieve fitness on their own with the information that they learn from the media and the Internet. But, mostly this can be a futile effort as achieving fitness requires effort, motivation and finesse in order for you to succeed. You can’t hope to combine the proper exercises in their proper intensity levels. Thus, you would need something like a personal fitness instructor to help you along the way. Of course, hiring a personal fitness instructor can be an expensive method, since you would have to pay at least $100 to $150 per hour to keep a fitness instructor. You can easily see that the bills can pile up very quickly.

However, you don’t need to worry as you have another viable alternative. This viable alternative is to go enroll in a fitness boot camp. A fitness boot camp is a special fitness camp with several fitness instructors who channel your efforts to create the best possible fitness for yourself. In a boot camp, you will be able to have many benefits for attaining fitness such as:

1. Working in a group environment to attain fitness

2. Getting help from your fitness instructors on difficult fitness techniques

3. Getting motivated from your group members and from your instructors

4. Being able to do group fitness activities

5. Your meals are kept under control in a fitness boot camp

6. Your sleep and your rest periods are also regulated for best results

7. Your fitness achievements (such as your weight, your cardiovascular endurance, your resistance strength etc) are continuously measured in order to track your progress.

8. Whenever you don’t feel up to it, a fitness boot camp can make sure that you continue your fitness program without giving up

9. A fitness boot camp can be much more cheaper than hiring a personal fitness instructor, as you can continue with only $100 to $350 per month on most fitness boot camps

10. You can make sure that you always have the help you need in a group setting.

So, as you can see, a fitness boot camp can be the perfect solution for your weight loss as well as your fitness needs. So, then you may ask yourself on how to find the best fitness boot camp for yourself. Well, the best way is to make sure that you look on the Internet to find the best fitness boot camps in your area. Then you can easily talk to them and examine the various programs that they offer. Or another way on how to find the best fitness boot camp can be to ask around to your friends and neighbors on the fitness camps that they may have used.

Make sure that you go and visit the relevant fitness boot camp before you enroll. You have to be certain that their program and their instructors are compatible with your needs. However, don’t make the mistake of going to a fitness boot camp that doesn’t really force you to attain your best. You will need some gentle pushing and encouragement in order to make sure that you get your level of fitness that you desire. Don’t forget that achieving fitness and weight loss requires patience and diligence for you to be successful and this can be best achieved in a fitness boot camp.

If you are doing yoga, there are some yoga techniques you need to understand and apply. No one can run away and be free from major illnesses so the best way to get away with it is to exercise in order to maintain good health.

Yoga is considered to be the most effective way to stay fit and healthy. The best thing about it is you can have it at home or anywhere you want it. You also buy your time because you can do it any time of the day.

a lot of people prefer doing yoga to maintain a good and healthy life.

Fitness is important in doing yoga. Yoga techniques are helpful in maintaining good organs and other parts of the body such as the muscles, joints, glands, tissues and vital organs. These are the main focus of setting yoga techniques.

Here are some yoga techniques that you can practice during your yoga session. Despite your busy schedule or the crowed place you stay at, keeping up with these yoga techniques will help you go through it.

The five yoga techniques include: posture, relaxation, meditation, deep breathing and movement of joints. Each technique has its own role and function.

The movement of joints is called the ’sandhichalana’. This is one of the yoga techniques that focus on the joints. The joints undergo full movements which include the movement of the hands, movement of the neck and the movement of the lower limb.

In relaxation, there are some yoga techniques that will deepen your concentration and prevent your attention to be drawn easily. Rather, now withdraw at all.

The Hong-Sau is a Yoga technique that helps and focuses on the latent powers of your concentration. This technique helps you to release thought and fight all distractions s that you can concentrate on the problem you are targeting. This helps you to develop Divine Consciousness which is from within.

The Aum Technique expands your awareness which is beyond the limitations that your body and mind creates. This helps you maintain a powerful meditation and gives you to personal experiences of what Divine consciousness brings.

There are some ancient yoga techniques that you can apply. Although there are a lot of yoga techniques to choose from, applying these techniques might nt be easy for you especially if you are a beginner.

In getting concentration during the yoga session, you can boost your awareness by thinking clearly of some creative ways on how you can be attentive in all situations. You should be able to figure out what makes you feel tense and how to release it.

After the heavy day of work, you should find new ways on how to stay peaceful and calm. Concentration is your best tool and guide.

The main objective of these yoga techniques is how to create your awareness for a satisfying relaxation. You should be able to find out how to effectively release the tension inside your body and where to release it. In order to do so, your mind, body and spirit should be at a high level.

Techniques are of course helpful but these are just a matter of front if you can’t apply it. The best way still is to have your own yoga techniques that will help you go through the process successfully.

Yoga is said to be the oldest practice of self-development known. It started in India which dates back about 500 years ago. By exercising Yoga, one can gain information and benefits on the physical, mental, emotional and spiritual well-being. Moreover, it encourages the individual to focus on his or her capabilities as well as self-awareness.

There are several methods of Yoga. This includes physical postures, breathing control as well as meditation. But most of the time, people engage in Yoga to shape up and to improve one’s health and well-being. Only a few are really into pure mediation and reflection without doing or performing the Yoga asanas.

It is said that Yoga is not a series of steps to be followed but an evolving process. Through time, one who practices it is cleansed and aware of his being. As a result, he perceives life as good and does well on many aspects.

Through Yoga, one can practice or improve his body. Furthermore, he can practice controlling his breath and knows self-control. He or she also attains or has the capability to direct his mind and to interact with the object of his concentration. However, one must be dedicated enough in order to achieve these goals and have its corresponding benefits.

Yoga has become a common practice nowadays and has influenced millions around the world. Different classes and groups are found in various cities and regions. The most common form of Yoga is Hatha yoga. This kind of yoga involves breath and body coordinated. Through physical exercise and harmonized breathing, a certain relief and blood circulation is improved.

This can increase one’s vitality, strength and flexibility. Hatha yoga is only one form of Yoga. There are still many other kinds aside from that. Some are fast aerobic Yoga workouts while some are strong precise styles for the fitness conscious people. There are also styles for those who prefer gentle and focuses more on healing.

Yoga is open to all people of different ages, faiths and lifestyles. One need not pay for a personal tutor or attend a prestige Yoga class. There are books and references which you can use if you want to learn Yoga self-taught.

However, you must choose a kind or form of Yoga that is apt for you and your lifestyle. It is also important to know your own qualities so that your learning is guided. It is because each kind of Yoga has its own unique form of meditation.New forms of Yoga are also developed nowadays.

In addition, there are videos and dvd’s available in the market to guide you as a beginner. There are also supplies sold and available when you are already applying or performing the physical activities involved in Yoga. There are videos like Yoga for athletes, yoga for couples, yoga with grace and strength and yoga workout for beginners.

There are various supplies and equipment that can be used while you are into a Yoga session. Equipments like yoga mats, yoga belts, yoga straps and blocks. There are mats that provide support when you are already into the exercise.

hese mats protect and serve as a cushion for you when you are performing on hard floors. They are accompanied with Yoga straps as well as blocks that aid you in your Yoga workout.

In addition, it is advised that you pick clothing that will not prevent you from moving freely. In this way, you can stretch and optimize your flexibility skills.