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This is a sponsored guest post written by a Press Release on behalf of PBM Products. Post powered by Sponzai.

GORDONSVILLE, VA., December 2 , 2009—PBM Products, LLC, a leading infant formula company that supplies store-brand infant formulas to Walmart, Sam’s Club, Target, Kroger, Walgreens, and other retailers, has received a favorable jury verdict and a $13.5 million damages award in its false advertising lawsuit against Mead Johnson & Co., the operating subsidiary of Mead Johnson Nutrition Company (NYSE: MJN) (“Mead Johnson”), the makers of the national-brand Enfamil® LIPIL® Infant Formula. Mead Johnson is 83 percent-owned by Bristol-Myers Squibb.

PBM’s lawsuit claimed that Mead Johnson engaged in false and misleading campaigns against PBM’s competing store-brand of infant formulas, suggesting they do not provide the same nutrition as Mead Johnson’s brands. PBM’s store-brand infant formulas cost up to 50 percent less than Enfamil® LIPIL®. The $13.5 million in damages awarded by the jury in the United States District Court for the Eastern District of Virginia is one of the largest damages awards ever for a false advertising case.

“This decision by a jury of the people confirms that Mead Johnson’s ads have been false in suggesting that there is a nutritional difference between our store-brand formula products and their products, when in fact the only major difference is price,” said PBM CEO Paul B. Manning. “Despite Mead Johnson’s scare tactics, parents are assured that PBM’s formula products are as high quality and nutritious as Mead Johnson’s.”

U.S. District Court Judge James R. Spencer issued his written rulings yesterday following the November 10^th jury verdict. Judge Spencer’s written rulings permanently enjoined Mead Johnson from making any false statements concerning PBM’s infant formula, including the claims Mead Johnson previously made in Enfamil advertising that “It may be tempting to try a less expensive store brand, but only Enfamil LIPIL is clinically proven to improve brain and eye development,” and “there are plenty of other ways to save on baby expenses without cutting back on nutrition.”  The Court also ordered Mead Johnson to retrieve from the public domain all advertising or promotional materials containing these or any other false claims about PBM’s store brand infant formula. 

The details of the decision and the complaint are posted online in full at:

· http://www.pbmproducts.com/docs/Order_Laches.pdf

· http://www.pbmproducts.com/docs/PBM_Complaint_MJ_III_LIPIL.pdf

The nutritional supplements under examination in the case are two fats, DHA (docosahexaenoic acid) and ARA (arachidonic acid), which Mead Johnson calls “LIPIL®” solely for marketing purposes and touts as promoting infant brain and eye development. PBM’s claim focused on Mead Johnson’s direct mailing to more than 1.6 million parents of an alarming blurry picture of a child’s cartoon duck next to a clear picture of the same image which suggested that anything other than the Enfamil LIPIL® blend of ingredients is inferior and will result in poor eye and brain development. Other parts of the false advertising campaign consist of statements that only Enfamil LIPIL has been proven to confer visual and mental benefits on infants, and store-brand formulas are a “cut-back in nutrition” compared to Enfamil.

PBM successfully argued that these advertisements were false and misleading especially since PBM store- brand infant formulas have the same nutrients at the same levels as Enfamil. PBM infant formulas are formulated to contain DHA and ARA, and are sourced from the same supplier in amounts which equal or exceed the DHA and ARA in Mead Johnson’s Enfamil LIPIL®.

This decision marks the third time PBM Products has sued Mead Johnson for false advertising claims. On the prior occasions Mead Johnson admitted that it made false claims about PBM’s products. It is also the first false advertising case to focus on the issue of DHA and ARA nutritional ingredients in formula, which were introduced into the market in 2003 and have become a staple in recent years by many brands as key components for infant development.

“This jury verdict should send a significant and clear message to Mead Johnson about the way it conducts marketing and advertising for its brands,” said Manning. “This lawsuit also demonstrates our complete commitment to defending our products and the valuable brands of our retail partners.”

“As a parent and supporter of children’s medical research, I take a personal responsibility in assuring our customers that the products we produce are healthy and nutritionally equivalent to brand names like Enfamil® LIPIL®. It is important, especially now, for parents to know that there are lower priced yet highly nutritious store-brand formulas that will provide the same benefit to their children as any national brand name formula product,” Manning added.

The U.S. infant formula market is estimated at $3.4 billion and the global market is estimated at $7.9 billion.

All of PBM’s formulas, and for that matter all of U.S. infant formulas, are subject to the exacting standards of the U.S. Food and Drug Administration (FDA), pursuant to the Infant Formula Act of 1980. This legislation vested FDA with the authority to ensure that all infant formula products sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies. For more information, visit this FDA link.

PBM Products was represented by the law firm Kramer Levin Naftalis & Frankel LLP. Partners from the firm’s advertising practice, Harold P. Weinberger and Jonathan M. Wagner in New York, led the team.

About PBM

PBM is privately owned and based in Gordonsville, VA. PBM companies specialize in manufacturing, distributing, and marketing consumer food, nutritional, and pharmaceutical products. For more information, visit www.pbmproducts.com.

Enfamil® LIPIL® are registered trademarks of Mead Johnson & Co.

Yoga is said to be the oldest practice of self-development known. It started in India which dates back about 500 years ago. By exercising Yoga, one can gain information and benefits on the physical, mental, emotional and spiritual well-being. Moreover, it encourages the individual to focus on his or her capabilities as well as self-awareness.

There are several methods of Yoga. This includes physical postures, breathing control as well as meditation. But most of the time, people engage in Yoga to shape up and to improve one’s health and well-being. Only a few are really into pure mediation and reflection without doing or performing the Yoga asanas.

It is said that Yoga is not a series of steps to be followed but an evolving process. Through time, one who practices it is cleansed and aware of his being. As a result, he perceives life as good and does well on many aspects.

Through Yoga, one can practice or improve his body. Furthermore, he can practice controlling his breath and knows self-control. He or she also attains or has the capability to direct his mind and to interact with the object of his concentration. However, one must be dedicated enough in order to achieve these goals and have its corresponding benefits.

Yoga has become a common practice nowadays and has influenced millions around the world. Different classes and groups are found in various cities and regions. The most common form of Yoga is Hatha yoga. This kind of yoga involves breath and body coordinated. Through physical exercise and harmonized breathing, a certain relief and blood circulation is improved.

This can increase one’s vitality, strength and flexibility. Hatha yoga is only one form of Yoga. There are still many other kinds aside from that. Some are fast aerobic Yoga workouts while some are strong precise styles for the fitness conscious people. There are also styles for those who prefer gentle and focuses more on healing.

Yoga is open to all people of different ages, faiths and lifestyles. One need not pay for a personal tutor or attend a prestige Yoga class. There are books and references which you can use if you want to learn Yoga self-taught.

However, you must choose a kind or form of Yoga that is apt for you and your lifestyle. It is also important to know your own qualities so that your learning is guided. It is because each kind of Yoga has its own unique form of meditation.New forms of Yoga are also developed nowadays.

In addition, there are videos and dvd’s available in the market to guide you as a beginner. There are also supplies sold and available when you are already applying or performing the physical activities involved in Yoga. There are videos like Yoga for athletes, yoga for couples, yoga with grace and strength and yoga workout for beginners.

There are various supplies and equipment that can be used while you are into a Yoga session. Equipments like yoga mats, yoga belts, yoga straps and blocks. There are mats that provide support when you are already into the exercise.

hese mats protect and serve as a cushion for you when you are performing on hard floors. They are accompanied with Yoga straps as well as blocks that aid you in your Yoga workout.

In addition, it is advised that you pick clothing that will not prevent you from moving freely. In this way, you can stretch and optimize your flexibility skills.

Yoga is all in rage lately. Everyday, a number of people decide to engage in Yoga for the conveniences it brings, from the physical aspect down to the spiritual and mental health.

Various forms of Yoga correspond to different people of different walks of like, ages and lifestyles. Yoga is open to all who can accommodate it. And one can perform or do Yoga as often as he wishes without restriction. The effects and benefits are seen as time goes by and it is not surprising that many people are inclined to it.

Yoga includes equipments, clothes, accessories as well as facilities to initiate learning. So how are you going to get up and choose what you wear on Yoga activities?

Yoga clothes should always be inclined to giving the best comfort. Although there is no particular Yoga clothe or apparel that you are supposed to wear during or when performing Yoga, it is necessary that you are comfortable with what you wear.

However, there are some considerations when choosing your Yoga clothes.

First and foremost is comfort.

Since you are going to perform different positions or Yoga postures, you must wear clothing that will not restrict you from moving freely in any manner. Your clothes should offer ease of movement and must be attuned to letting your different body parts to twist and stretch in various ways and postures.

It is advisable to choose a clothing which is made from pure organic cotton because this will provide maximum comfort. With this kind of material, the body is allowed to breathe as it should be. In addition, the clothing you choose must be sweat absorbent so that you will not feel sticky and moist when you sweat during the activity.

Although there are far more attractive and appealing designs of yoga clothing that you can choose from, always keep in mind to consider the clothing that fits you right and that fits your body frame.

Next consideration is the expenses.

when you buy your Yoga clothes, you should not give in to the extremely soaring prices despite its fashionable design or style. You should be practical enough so that you may invest your money on some other things rather than just a piece of Yoga pants.

Why buy expensive designer Yoga clothes when you can buy a fashionable one at half the price?

It is important that you purchase the apparel that looks attractive yet packed with comfort and a fitting price. Moreover, it is better that you purchase the clothes which can be worn even without a Yoga class or session.

Multi-functionality is stresses here because it makes great savings and looks good to wear as well. It will be impractical if you buy that one which lacks functionality and dynamism. It is better to buy those which you can wear even on regular days.

There is much Yoga clothing which are not only good looking but also has a unique look when worn outside of class. It is quite annoying to have bought Yoga clothes which shrink or change its shape after being washed in a washing machine.

Avoid buying these because it would only give you a headache. Try to choose those clothes made from organic materials and those that do not change shape easily.

It is also advised that you wear a good sports bra since this will help you a lot during your Yoga class. This will provide support and therefore, must be comfortable and appropriate.

If you want to do yoga, of course you need to have some of the needed yoga accessories but you don’t really need all of it.

In practicing, you don’t actually have to force yourself to buy all of the accessories. You can have just the necessary ones. If you want to have the most yoga accessories, you can go for the cheaper ones that are available.

Other sports may require you to have all the expensive accessories needed in the practice. With Yoga, the major requirement is your body and nothing more. It is the important equipment that you should have in order to complete the process.

Although not required, you can have the basic yoga accessories if you want to. These basic accessories give you a comfortable look and feel when having the practice.

Of course, Yoga Accessories are safer to perform with in having a practice. It may prevent some certain slips and slides that you may not expect while in the procedure especially if you are a beginner.

Some standard Yoga Accessories include clothing. This type of accessory is needed to keep you comfortable. Good clothing helps you to breathe clearly and it allows to you make movements freely. These Yoga Accessories contributes a lot to your concentration and will give you a peaceful mind.

If you do not wear good and comfortable Yoga Accessories, you might be distracted. Distractions are very hard to deal with in doing yoga practices.

Wearing loose fit tee shirts might cause some abstractions because it draws your attention and it causes to move unevenly. Paying attention to these things is such a hindrance to a peaceful yoga practice.

Yoga instructors recommend their students to wear nice-fit Yoga Accessories in order for the session to be flourishing and thriving.

One of the best Yoga Accessories is the shorts. Most people wear shorts during a practice. This is very perfect for those who perspire a lot. Sometimes, the room temperature keeps you warm and wearing coated accessories may cause some discomfort during the practice.

Since Yoga needs full concentration, sweating may cause some distractions and disturbances. Yoga Accessories are created to make you feel better and not to make you feel uneasy.

Yoga as we all know is performed barefoot but there are some people who are comfy in wearing socks that are made of cotton and also shoes that are softly made.

A mat is another Yoga Accessory that is commonly used by those who practice yoga. This is quite essential if you are in a class so that you stay in your place during the practice.

This is good to stay clean because there will be some exercises that requires you to lie flat on the floor. Mats help in preventing slides and slips during a practice.

There are also some optional Yoga Accessories which include bags. These bags are useful if you are carrying a mat to your class.

DVD’s are useful if you are not taking classes. The videos represent as your teacher. You simply need to follow the steps and you’re in shape. It’s just like having real classes.

Buying these accessories is not really compulsory but they are considered useful. Now what are you waiting for? If you really want to do yoga, go and get yourself the Yoga Accessories that you want.

What you need to incorporate well with yoga is the yoga clothing. Although yoga does not really require wearing certain clothes, it is still important to wear your best and feel good during a session or practice. The yoga clothing that you should acquire is the ones that give you maximum comfort and reassurance.

Yoga clothing needs to be loose, stretchable and made of cottony fiber so that it will keep you most comfortable and alive. The movements in yoga session are quite hard and will certainly cause you to perspire.

If you keep up good yoga clothing, distractions and uneasiness will never be experienced plus you will have to concentrate in doing your practice.

Yoga clothing includes shorts, sweat shirts, leotards and tights. The type yoga clothing you want will depend upon your figure or ease and feel. Movements are too sluggish and fast sometimes so you really need to make a smart pick.

If you wear stiff yoga clothing, for sure you will not be able to move freely and it will certainly affect your concentration towards the practice.

Yoga can be practiced anywhere you want even at home, at the garage or in a parking lot as long as you feel like it and your yoga clothing preference is appropriate.

If the weather is too hot or warm, definitely you need to wear those clothes that do not cover the most part of your skin like shorts. You can wear tank tops or tubes if you want so that sweat will not eat up your whole body and have that wet feel.

When you see people who practice yoga with sweat all over their yoga clothing and accessories, do you think he has reached his full concentration?

If you are doing yoga in a cold and air conditioned room, you can wear long sleeves or three-fourths so that it can cover some part of your body and not feel the cold. If you wear short yoga clothing, you will surely be frozen by the cold and not feel comfortable anymore.

Yoga clothing is particular with the type of yoga you are practicing. Like Bikram Yoga which is known as the “hot yoga”, of course wearing shorts is the most appropriate outfit. It allows air to pass through and keeps your skin breathable and comfortable because air can pass through which prevents irritation and distractions.

Because yoga is not choosy, the clothes you want will have to depend upon your taste and style. If you are trendy, choose the yoga clothing that is multi-colored so that it reflects your individuality and uniqueness. If you are harmonious, choose the yoga clothing that goes with the nature or you can use color combination in your top and pants.

If you are a nature lover, choose yoga clothing that looks fresh or with flowers printed all over.

Keep in mind that choosing yoga clothing reflects your personality and the real you. Also, understand that you have to carry and handle yourself properly in order to gain confidence and credibility. It’s okay to be conscious because it will affect your practice.

If you don’t like the clothes you are wearing today, you might not even perform well and your practice will all be a mess. Yoga clothing is worth the effort to keep up a high self esteem. So before going out or before going to your yoga class, look your self in the mirror first and check out your cool yoga clothing.